Brand Activities
Under the vision to make a more beautiful world,
Amorepacific runs a variety of CSR programs based on the three initiatives of women, natural ecosystem, and nurturing culture.
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- innisfree
Launched in 2000 as Amorepacific’s naturalism brand, innisfree has focused on delivering healthy beauty based on ingredients from the pristine nature of Jeju Island. We have continued to conceive ways to fulfill the five commitments we made with our customers—natural ingredients, ethical consumption, eco-friendly campaigns, green designs, hands-on experience of unblemished nature— while conducting activities to deliver greater value to our customers and society as a whole, thereby establishing itself as a sustainable cosmetics brand.
PLAYGREEN
Starting with the belief that living a green life is neither difficult nor boring, but rather can be a part of daily fun, innisfree’s PlayGreen idea is embodied by the PlayGreen campaign, along with ‘Use a Hankie, Save the Earth!’ and used cosmetic bottles recycling activities.
The PLAYGREEN is a festival for people who practice the green life to gather and have fun by sharing various ideas to realize the green life in daily life. Through this campaign, innisfree provides customers with various experiences of saving the earth.
In 2019, Amorepacific conducted an event called 'I LIKE ZERO' that encouraged 2,500 participants to spend a day without waste as part of the efforts to support the global zero waste movement. The proceeds made through the ticket sales and fundraising were donated to innisfree foundation for creating forests in Jeju island.
This is one of innisfree’s landmark green campaigns, which takes place each year in June, the month of the environment. The campaign promotes a daily habit of using handkerchiefs in order to reduce the use of disposable paper tissue thereby, protecting trees, forests and moreover, the entire planet.
Established in 2003, the campaign has been encouraging customers’ participation in innisfree’s green efforts. innisfree has introduced Green Products, which are packaged in up-cycled empty bottles, and opened the concept store named ‘Empty Bottles Space’ decorated with upcycled cosmetic bottles.
SHAREGREEN
This is innisfree’s brand social responsibility project that practices the joyful sharing for the benefit of nature and our neighbors. innisfree endeavors to ensure that our customers makes a social contribution through practicing green life.
innisfree hopes to return to the nature the benefits we gained from it. By cultivating the innisfree Forest with our customers, we are working to preserve the value of nature. Currently we are making more innisfree Forests across the world through activities such as preservation of the Gotjawal Forest in Jeju; prevention of desertification in Inner Mongolia; and cultivation of mangrove forests in ASEAN countries.
innisfree seeks to obtain a deep understanding of Jeju as our brand heritage and return the favor bestowed by the clean island. To conserve Jeju’s natural environment, it dispatches the Jeju Daumi volunteering team to Jeju every year to maintain the Oreum trails.
The Green Holiday Campaign focuses on one message, “My joy can provide warmth to someone else.” To help Innisfree and its customers give back to the community, part of the proceeds from the campaign will be used to help children in need.
Global Activities
innisfree Forest Campaign (2012~2020)-
Status of Tree Planting
194,036 trees
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Participants
9 Offices
innisfree has been operating a campaign of planting trees since 2012 in areas near Inner Mongolia to combat desertification of the Inner Mongolia region in Mainland China. The proceeds generated by the campaign during the one-year period are donated to support Chinese and Korean consumers who visit Inner Mongolia to plant ten thousand trees every year.
In June 2016, innisfree undertook a campaign of planting mangrove trees in Bangpoo, Thailand, with a view to preserving the marine ecosystem. Thai customers engaged in the campaign to plant a total of three thousand mangrove trees, contributing to maintaining the function of marine afforestation and promoting the importance of the marine ecosystem.
innisfree created an innisfree Forest on Peng Chau Island, Hong Kong (China), in September 2016. Peng Chau suffered a massive fire in 2009 that caused the loss of forestry and various life species including trees, birds, and bees, which essentially destroyed the entire ecosystem on the island. innisfree plans to plant a total of ten thousand trees by 2025 (one thousand every year) on the 2.3-acre site on the island, as a way to restore the ecosystem and create a forest inhabited by diverse animals and plants.
innisfree is establishing an innisfree Forest in Taimali, Taiwan. Taimali is a coastal area prone to floods caused by typhoons and the northeast monsoon, which frequently inundate the beach. To protect the beach, innisfree plans to plant ten thousand trees throughout the year in 2017.
In September 2017, innisfree launched ‘Forest Campaign’ to create healthy wetlands and forests in Malaysia. To inform the environment of the wetland's benefits to the environment innisfree planted 600 trees on the Raja Musa Forest Reserved. innisfree plan to continue planting activities to reduce greenhouse gas and contribute to the prevention of global warming.
The upper parts of Ciliwung sub-watershed, Bogor, West Java, which Amorepacific Indonesia is located nearby, is prone to flooding with serious damage due to extreme rainfall events. In order to prevent flooding and increase water storage capacity, innisfree has planted 6,000 trees every year since 2018 in collaboration with WWF Indonesia.
Since 2019, Amorepacific India have planted 1,000 trees in Bansur region of Rajasthan, northwest of India, in collaboration with a local organization called Sankalp Taru. By planting trees in areas suffering desertification, we aim to support local farmers to pursue sustainable farming.
In 2018, Amorepacific US planted 5,000 trees in Klamath National Forest, California which had been damaged by several fire accidents in collaboration with Arbor Day Foundation.