Under the vision to make a more beautiful world,
Amorepacific runs a variety of CSR programs based on the three initiatives of women, natural ecosystem, and nurturing culture.
LANEIGE believes that water, the source of all life, is the key to having beautiful skin and a vibrant life. Well aware of the power and value of water, we have helped water-stressed countries and engaged in water conservation activities to protect our mother.
RESCUE WALTER CAMPAIGN
The Laneige Rescue Walter Campaign aims to prevent water shortages and water pollution, both of which have become serious problems in recent years. Likewise, it was launched to protect our precious water resources through activities designed to be fun, easy to follow, and achievable on any given day.
Starting in 2020, you can join Walter and friends on an adventure to save our planet’s disappearing water resources, and to do your part by joining various water conservation activities.
Refill Me Campaign
Since its 2010 launch, LANEIGE’s ‘Waterful Sharing’ campaign has reached out to children suffering from water scarcity by supplying clean water and improving education environment to support their healthy lives. The campaign has since evolved into a global campaign joined by 9 offices in which LANEIGE operates its stores, starting with Korea in 2016, under the new title of ‘Refill Me’ campaign - meaning “refilling the beauty in myself, in my life, and in the environment.”
Rescue Walter Campaign (2016~2020)
Amount of Donation
Since 2016, Laneige has been working with several partners to protect and clean up water resources not only in Korea, but also in 36 countries and regions around the world where Laneige has successfully established a brand presence.
Improving water accessibility in Africa in partnership with Team and Team.
Support ‘Living Yangtze Project’ in partnership with WWF.
Support Water Resource Project and Water for Every Child Campaign in partnership with World Vision.
Support children of low income family to have better quality of life with water in partnership with Hong Kong Christian Service.
Donation for front-line medical personnel who are treating COVID-19 patients
Donation (“Thank You” gift package) for front-line medical personnel who are treating COVID-19 patients
Partner organization: Foundation for Children
Installation of drinking fountains at schools
Support clean drinking water source in underprivileged area in partnership with Ministry of Public Work and Housing.
Installation of water supply facilities in Ben Tre Province
Donation (hospital-related products) for frontline medical personnel who are treating COVID-19 patients across the US
Donation (hospital-related products) for frontline medical personnel who are treating COVID-19 patients across Australia