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About Us

Amorepacific aspires to beautify women’s lives by offering the unique beauty that only we can create.
Our vision is to make the world where every woman can live her best life, as she desires, and contribute to A MORE Beautiful World.

  1. HOME
  2. About Us
  3. Vision
Women

Enhancing women’s health & well-being and economic empowerment

Campaign Programs and Activities
  • makeup your Life
    makeup your Life
  • Pink Ribbon Campaign
    Pink Ribbon Campaign
  • Hope Store
    Hope Store
  • Beautiful Life
    Beautiful Life
  • Makeup Artist on the Go
    MEET YOUR DREAM
Natural Ecosystem

Making a world where humans and nature coexist in harmony

Campaign Programs and Activities
  • GREENCYCLE
    GREENCYCLE
  • innisfree Forest Campaign
    innisfree Forest Campaign
  • innisfree Eco-handkerchief
    innisfree Eco-handkerchief
  • LANEIGE Refill Me Campaign
    LANEIGE Refill Me Campaign
Nurturing Culture

Finding new values in culture and sharing

Campaign Programs and Activities
  • 메이크업 유어 라이프
    Sulwhasoo Beauty from your culture
  • 희망가게
    mise-en-scène Film Festival
  • 핑크리본 캠페인
    Research on Asian Beauty by Amorepacific Foundation
makeup your Life
Pink Ribbon Campaign
Hope Store
Beautiful Life
MEET YOUR DREAM
makeup your Life
GREENCYCLE
innisfree Forest Campaign
innisfree Eco-handkerchief
LANEIGE Refill Me Campaign
GREENCYCLE
Sulwhasoo Beauty from your culture
mise-en-scène Film Festival
Research on Asian Beauty by Amorepacific Foundation
Sulwhasoo Beauty from your culture
Campaign Programs and Activities
  • Supporting female cancer patients to return to their ordinary lives with full confidence.

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    makeup your Life
  • Raising the public awareness of the importance of early detection of breast cancer and supporting breast cancer screening.

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    Pink Ribbon Campaign
  • Providing microcredit loans to single mothers to support their economic empowerment.

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    Hope Store
  • Supporting the employment of low-income women.

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    Beautiful Life
  • Mentoring programs to help the career development of young students.

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    MEET YOUR DREAM
Campaign Programs and Activities
  • Eco-friendly CSR activity that involves recycling and upcycling used cosmetic bottles into artworks.

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    GREENCYCLE
  • Global tree-planting campaign for forest protection.

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    innisfree Forest Campaign
  • Promoting green lifestyle by encouraging people to use hankies to reduce the use of disposable tissues.

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    innisfree Eco-handkerchief
  • Encouraging people to cut down on pollution from disposable plastic waste and drink water with the ‘LANEIGE Refill Me Bottle’ tumbler.

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    LANEIGE Refill Me Campaign
Campaign Programs and Activities
  • Beauty from Your Culture Campaign: Communicating our beautiful traditional cultural values that traverses generations and connect people to our past and future.

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    Sulwhasoo Beauty from your culture
  • A short film festival that aims to promote short films and support talented young novice movie directors.

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    mise-en-scène Film Festival
  • Publishing a series of books containing the research results on Asian Beauty.

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    Research on Asian Beauty by Amorepacific Foundation