Amorepacific aspires to beautify women’s lives by offering the unique beauty that only we can create.
Our vision is to make the world where every woman can live her best life, as she desires, and contribute to A MORE Beautiful World.
At Amorepacific, we believe that women have the innate ability and passion to create better and more beautiful lives for themselves, their families, their communities and the world.
We believe in women’s strength to create a more beautiful world.
When women can thrive and tap their natural inclination to care for others, we all benefit.
Our purpose at Amorepacific is to beautify women’s lives.
Our vision is one where every woman can live her best life, as she desires, and contribute to A MORE Beautiful World.
Arita is a set of corporate typefaces representing Amorepacific’s philosophy and culture. Amorepacific provides the typefaces for free to create ‘shared values’ in our society.Download
The cold-hardy camellias are highly prized for the beauty of their exquisite blooms in the winter. Amorepacific’s Camellia Line was inspired by this beauty of camellia to represent the identity of Amorepacific’s CSR that aims to contribute to making A MORE Beautiful World.