The Laneige Rescue Walter Campaign aims to prevent water shortages and water pollution, both of which have become serious problems in recent years. Likewise, it was launched to protect our precious water resources through activities designed to be fun, easy to follow, and achievable on any given day.
Starting in 2020, you can join Walter and friends on an adventure to save our planet’s disappearing water resources, and to do your part by joining various water conservation activities.

Since its 2010 launch, LANEIGE’s ‘Waterful Sharing’ campaign has reached out to children suffering from water scarcity by supplying clean water and improving education environment to support their healthy lives. The campaign has since evolved into a global campaign joined by 9 offices in which LANEIGE operates its stores, starting with Korea in 2016, under the new title of ‘Refill Me’ campaign - meaning “refilling the beauty in myself, in my life, and in the environment.”