Under the vision to create a more beautiful world,
Amorepacific runs a variety of CSR programs based on the three initiatives of women, natural ecosystem, and nurturing culture.
GREENCYCLE is Amorepacific’s eco-friendly CSR program designed to promote green lifestyle that values life in coexistence with nature. Our main activities include not only recycling used cosmetics bottles collected from our brand shops, but also include “upcyling” various by-products produced through manufacturing processes into beautiful artworks.
As of 2020, AmorePacific has collected a total of 2,203 tons of containers for cosmetic products, as it is exploring new recycling techniques to prevent those containers from damaging our environment. Our customers have participated in the Greencycle initiative with utmost enthusiasm. To date, AmorePacific has launched new projects by using recycled materials, such as breaking down the raw materials of glass and plastic containers to manufacture new products, and upcycling used bottles into flower pots, candles, and artwork. In 2019, AmorePacific signed a partnership agreement with TerraCycle, a global recycling company, to recycle at least 100 tons of empty plastic bottles each year for the next three years. By 2025, it hopes to recycle 100% of its empty bottles.
Last year (2020), AmorePacific donated benches made with a material known as “super concrete” (UHPC: Ultra High Performance Concrete) and empty plastic bottles, to the Chollipo Arboretum and the district of Jongno-gu in Seoul. Moreover, AmorePacific worked with four artists to help them create benches by using recycled empty bottles, all of which were showcased near the Amore Store in Gwanggyo.
AmorePacific also used approximately 1.3 tons of empty plastic bottles to manufacture plastic cartons for its Chuseok gift sets, and used its UHPC and empty plastic bottle recycling technology to manufacture the flooring materials and surfaces for various equipment and fixtures at AmorePacific stores in the Lotte Duty-Free Store (COEX Store) and the Hyundai Duty-Free Store (World Trade Center Store), etc. To celebrate “Resource Recycling Day” on September 5, AmorePacific showcased an interactive media art installation titled “1652 Summer Lights,” which was made with 1,652 empty bottles sent in by AmorePacific customers at the Sejong Center. The company is currently engaged in a variety of initiatives aimed at overcoming the limitations of recycled plastic cosmetic product bottles.
Rinse used cosmetics containers with water before bringing them to any of the applicable brand’s stores. Please ensure that glass and plastic containers are separated before returning them.
The containers returned by customers are loaded into a vehicle to be transferred to our logistics center
The containers are separated into glass and plastic before being transported to a recycling company.
After being crushed and cleaned, the containers are reused as raw materials of building materials, outdoor clothing, flower pots, etc.
All of Amorepacific’s brands including ARITAUM, innisfree, and ETUDE HOUSE are participating in this program to collect used cosmetics bottles, along with all shops including those located in department stores and large supermarkets.
We welcome your participation in our GREECYCLE campaign, which begins by checking the list of collectable bottles. To ensure effective recycling and upcycling, we only accept used bottles that are easy to reuse, so please make sure to check the collectable bottles list in advance. Also, please be aware that only depleted and used bottles are eligible for this campaign.
- Skincare products in a plastic or glass container
- Toner, emulsion, essence, cream, eye cream products
- Plastic bottles made of HDPE, PET, PP, LDPE, or PS
- Products purchased from an online store or home shopping company are eligible as long as they are also available in offline shops.
*(Exclusive products for Internet or home shopping sale are excluded.)
- Makeup (base and shade), household items (hair, body, etc.)
- Perfumes, cleansing foams, cleansing creams, cleansing oils, sunscreen products
- Samples, gifts, test products, door-to-door sale products
- Others (cans, hair dyes, etc.)
- Items listed above are difficult to recycle due to their composite materials. We are currently developing recyclable product designs.
ARITAUM, large supermarkets
No daily limit(500 points per bottle)Up to 10 bottles a month(up to 5,000 points a month)
Up to 5 bottles a day(500 points per bottle)
(up to 2,500 points a day)Up to twice a month(up to 5,000 points a month)
Up to 10 bottles a day(300 points per bottle)Up to 10 times a month(up to 3,000 points a month)
Up to once a day (up to 300 points a day)Up to 10 times a month(up to 3,000 points a month)